On May 5, 2016, Kuya Kim Atienza formally signed his contract extension as St. Peter’s celebrity endorser. St. Peter Officers were present for the contract signing namely: Chairman Emeritus Florita Vitangcol, St. Peter Group CEO York Vitangcol, St. Peter Life Plan President and CEO Dra. Mildred Vitangcol, SPG President and COO Ernesto Santiago, Chairman of the Board of Directors Orlando Bautista, and Assistant Vice President for Marketing Jen Delos Santos. A known health enthusiast and sports buff, Kuya Kim embodies what St. Peter Life Plan advocates for its planholders, which is to live life to fullest. With this partnership, St. Peter hopes to continue its growth in the Life Plan market and bring the company to even greater heights.