Market researchers attest to having wiser consumers today. Consumers have more access to information online and offline, which enables them to identify the brands, they can trust and the brands that are all talk but do not deliver. It is therefore more challenging to get our consumers to believe in our brand and choose us over competition. We have to be able to connect with our consumers at all possible touchpoints and provide them with an unforgettable user experience.

In his book entitled “Creating Meaningful Funeral Experiences”, Dr. Alan Wolfelt, award-winning grief educator and counselor in the United States, explained that the most unforgettable days of people’s lives are those which are life-changing. A death in the family is undoubtedly a life-changing event that leads us to believe that the funeral (and the events related to it) is a memorable experience. Therefore as DeathCare Experts and on a marketing standpoint, we must create meaningful funeral experiences in order for us to be in our consumers’ top of mind.

Dr. Wolfelt emphasized in his book that meaningful funerals enable the bereaved families and friends to:

1. acknowledge the reality of death;
2. move toward the pain of the loss;
3. remember the person who died;
4. develop a new self-identity;
5. search for meaning; and,
6. receive support from others.